News

The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’
At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...
How To Use AI And Machine Learning To Transform Your Marketing Strategies
AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...
AI method can help brands save time and money in refining their advertising
Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...
Marketing Tech News10d
OpenAI explores social platform following $40B funding round
Following a $40 billion funding round and a rejected $97.4 billion takeover bid from Elon Musk, OpenAI is considering ...
The Irish Times16d
Industry must wake up to fraudulent ad spend, warns marketing analyst
Ad man and bestselling author of books such as Marketers are from Mars, Consumers are from New Jersey; Advertising for Skeptics; and AdScam, Bob Hoffman is back shining an unfiltered light on the ...
news.marketersmedia16d
Franchise Now Features Rick Grossmann on Franchise Marketing Radio
He points to advancements in marketing automation, centralized communication tools, and analytics platforms that allow franchisors to understand their performance in real time and make proactive ...
martech16d
12 over-looked content marketing tools and features you should be using
Biteable might be a little overindulgent with its various features, including branding and video templates, AI voice-overs, analytics, marketing automation, image resizing, image-to-video converter, ...
Chief Marketer18d
Discover’s SVP of Card Acquisition Marketing on Generative Search, Data Privacy and Advertising
“I’ve learned in my experience with SEO that sometimes you have to see what is a sustainable tactic and what is just in the moment driving an algorithm change,” said Matt Lattman, SVP of Card ...
Cyclingnews.com18d
I worked on marketing for some of the most exciting bike products of the last decade, but this is the collab I will never forget
I’m Chris Riekert, and from 2009 to 2019, I led brand marketing for the road business at Specialized Bicycles. At the time, we had just launched the S-Works 6 road shoes .
martech18d
Marketing on LinkedIn: What you need to know
MarTechBot is thinking ... We’ve updated this guide with data on the little-used feature that LinkedIn’s algorithm loves. Using LinkedIn personally is very different from using it for marketing. Fully ...
Bakery19d
Marketing secrets of award-winning bakery business Lovingly Artisan
Lovingly Artisan founders Catherine Connor and Aidan Monks have revealed the marketing strategies that helped them become one of the Britain’s most-loved artisan bakeries. Speaking at the Farm Shop & ...
Yahoo Finance20d
Mailrelay Launches Feature-Rich, AI-Powered Email Marketing Platform with the Largest Free Account on the Market
Trusted by companies for over two decades, Mailrelay continues to disrupt the email marketing space by offering AI-powered features, SMTP with advanced stats, and 100% expert support on all ...