Beachgoers may notice a change on the iconic Pensacola Beach Sailfish sign. With the stars and stripes printed on the words, the sign now reads ‘Scenic Drive East ...

“Actually, I noticed it today,” Sean Michael Lewis said on Pensacola Beach. “It said Gulf of America, and I thought that was kind of cool actually that they’ve already changed it that quickly and ...

The Beach sailfish sign has greeted visitors to Beach and a "Scenic drive east along the Gulf of Mexico" for 64 years.

The Pensacola Beach sailfish sign has greeted visitors to Pensacola Beach and a "Scenic drive east along the Gulf of Mexico" ...

Commissioner Ashlee Hofberger says a design firm thought Innisfree Hotels' logo was government-owned and used it for the $1.6 ...

The iconic Pensacola Beach sailfish welcome sign now reads "Gulf of America." The Pensacola Beach sailfish sign has greeted visitors to Pensacola Beach and a "Scenic drive east along the Gulf of ...

Florida Congressman Jimmy Patronis celebrated Wednesday after Pensacola Beach updated its sign welcoming travelers to read ...

PENSACOLA BEACH, Fla. (WEAR) — There's a new look to the historic Pensacola Beach sign. The sign no longer says "Gulf of Mexico," it now reads "Drive East Along Gulf of America." County ...

Outside of the money spent on marketing, TDT dollars are required to be spent on things here like re-nourishment on Pensacola Beach, the new stadium at the University of West Florida and the new ...