Alas, while the Cybertruck did come to market with a 'Wade Mode', it seems this isn't the Boat Mode we were promised. The ...

Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.

This is in stark contrast to the previous strategy, which showcased the Cybertruck as a futuristic vehicle with visuals of other planets like Mars. The report mentioned how the company has moved ...

Tesla pivots Cybertruck marketing to appeal to traditional pick-up truck drivers, facing declining sales and vandalism.

When Tesla launched the Cybertruck in 2023 ... Tesla's website included renderings of the truck in a Mars-like atmosphere and ad copy that touted it was "built for any planet" with a "cabin ...