Alas, while the Cybertruck did come to market with a 'Wade Mode', it seems this isn't the Boat Mode we were promised. The ...

This piece has been revised to incorporate supporting visuals. Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing ...

Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.

Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

This is in stark contrast to the previous strategy, which showcased the Cybertruck as a futuristic vehicle with visuals of other planets like Mars. The report mentioned how the company has moved ...

When Tesla launched the Cybertruck in 2023 ... Tesla's website included renderings of the truck in a Mars-like atmosphere and ad copy that touted it was "built for any planet" with a "cabin ...

Tesla pivots Cybertruck marketing to appeal to traditional pick-up truck drivers, facing declining sales and vandalism.