However, customer value is equally important as a metric for your marketing and sales campaigns. Working out CLV can show you which demographic of customers is likely to contribute the most value to ...

The whole world is changing. B2B marketing, not so much. Here’s a swift kick in the pants to get us going. The post B2B marketing can’t hide from change forever appeared first on MarTech.

B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging. The post ...

There's no way of knowing, yet. You need content marketing metrics: customer acquisition costs, marketing spend, lifetime value, and more; you need to compare stat A with stat B. In short, you need to ...

QSRs relied heavily on discounts and value menus to attract customers grappling with rising costs. While these strategies ...

In a world where consumers are bombarded with choices and marketing messages, the only way for businesses to truly stand out ...

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

Discover a multidisciplinary, data-driven approach to optimize your firm's revenue —and create long-term value for your organization and customers. Acquire cutting-edge techniques from marketing, data ...

executing value-based contracts, and using omnichannel marketing to facilitate the experience that will make a difference in a customer’s life. When people have a positive experience ...

A New Era of AI-Powered Customer Intelligence, Activation, and Revenue Optimization BOSTON, April 28, 2025 /PRNewswire-PRWeb/ -- BlueConic, the leader in customer data and intelligence solutions, ...