Cable and digital are competing for second, with social media advertising projected to reach ... while tinkering with creative if it is not resonating as expected. Over 80% of social media ...

This story was originally published on Social Media Today. To receive daily news ... It’s also adding effects within templates, enabling more creative capacity from these pre-made tools.

In a recent discussion, Mark Zuckerberg outlined his vision for the future of advertising at Meta, emphasizing how artificial ...

The team at Meta has been testing out AI-generated ads for a few years now. But will their strategy lead to a massive shift ...

Meta CEO Mark Zuckerberg laid out his vision for a black-box, end-to-end AI advertising product during a fireside at Stripe's ...

according to an RFP document obtained by Ad Age. Scope: WeWork is searching for a creative agency as the shared-office company emerges from bankruptcy. It spent $14 million on measured media in ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations ...