These eight upstart consulting firms are specialized and have an AI-first philosophy, helping them compete with established ...

AI is quietly reshaping what it means to work as a consultant at top firms like McKinsey, BCG, Deloitte, KPMG, and others.

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, ...

Binary News Network is a Content Syndication Platform that allows businesses or proprietary newswires to bring visibility to their content by syndicating it to premium, high-visibility networks ...

For example, is your marketing department structured in the ... to do to make it easier is how we’re structured. All AAR consultants are specialists not generalists, which means we can focus ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...