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The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’
At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...
This Houston man built 1 big house on land bought by his great-grandma in the 1800s — now he and his sisters all live together happily. Should more American families do the same?
When Reggie Van Lee's great-grandmother, a Black woman, bought a plot of land near Houston in 1899, she likely couldn't have imagined the home that would sit on it. In 2012, Lee, a Harvard graduate, ...
AI method can help brands save time and money in refining their advertising
Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...
Consulting Firms Offer to Cut Up to $20 Billion From Federal Contracts
Booz Allen Hamilton, Guidehouse and others are negotiating with the General Services Administration as part of broad review ...