In the realm of digital marketing, the practice of competitive analysis can be an essential part of a business’ strategy. When properly implemented, this practice may drive innovation and strategic ...

To ensure that data is being used effectively across the company, CEOs need a top-down strategy with clear goals and KPIs.

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

Flexing a Viral Influencer Campaign into Meaty Email Growth” Earns Top Honors in Two CategoriesPHILADELPHIA, April 10, 2025 (GLOBE NEWSWIRE) -- DMi Partners (DMi), the award-winning full-service ...

Budweiser. Hellman’s mayo. Doritos. Polaris Rehabilitation and Care Center. Someone watching the 2025 Super Bowl in the state ...

Many advertising standards efforts gather digital dust thanks to competing interests. Here's how the industry can stop ...

HP Inc. has agreed to pay a $4 million settlement to customers after being accused of “false advertising” of computers and peripherals on its website.

Discover how top B2B brands like HSBC, Mitie, and Enfuce are using podcast integration to boost ROI and audience engagement.

Investing in PR and digital marketing helps your marine brand create authentic connections, build trust and shape your ...

A federal judge ruled that Google carried out anticompetitive acts to exert monopoly power in online advertising.

In the fast-paced and competitive world of business today, digital marketing has become a crucial element in determining the success and growth of a company. Whether you run a small business or manage ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...