Maharashtra's Mahayuti government plans to enhance its image by hiring a professional agency for state branding, allocating ₹1 crore annually for campaigns.

Amid recent upheaval, we're running a timeline of major happenings that have occurred at Brand USA since its launch.

The Democratic Party needs to offer voters a clearly articulated alternative vision that fosters a coherent and compelling brand – a vision that addresses basic American needs and values, and looks to ...

The goal is to find a shop capable of delivering “integrated communications services” through “statewide marketing campaigns in multiple languages,” helping maximize health insurance ...

Bodyarmor is also launching its largest-ever national brand campaign. Entitled “Choose Better,” the campaign enlists several stars from Bodyarmor’s athlete roster, including Cincinnati ...

The exclusive gathering of brand side marketers ... will have on marketing campaign success and helping brands cut through the noise to reach customers with true 1:1 communications.

Support from readers like you keeps The Journal open. You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to ...

The campaign introduces a new brand platform, ‘dangerously potent flavour’, and aims to attract a new core Gen Z audience. It will run in the UK from 15 April on TV, broadcast video on demand, social, ...

Democratic presidential candidate John Delaney will detail his plan to create a national service program for newly graduated high school students when he returns to New Hampshire on April 14 to ...

With seven years of experience in PR, communications, and strategy, I have a proven track record of driving impactful campaigns, enhancing brand visibility, and delivering measurable results. I have ...

Opinions expressed are those of the author. Proclaiming the end of the big brand campaign is an all-too-common narrative in the advertising press. Influential industry voices consistently point to ...