A recent independent study has raised questions about the safety of popular toothpaste brands. According to lab testing ...

A new report says that most major brands of toothpaste contain extremely toxic metals like lead, arsenic, and more.

Rubin also independently tested two common ingredients in toothpastes, hydroxyapatite, which is derived from bones, and ...

Colgate’s Optic White Purple range—a breakthrough in oral care is here to ensure your smile is as luminous and radiant as can ...

The global teeth whitening products market is poised for impressive growth over the coming years, with projected revenues rising from USD 5,205.4 million in 2022 to USD 8,732.6 million by 2031. This ...

New tests from the safety group Lead Safe Mama found heavy metal contamination in dozens of brands of toothpaste.

Ahead, dentists explain why fluoride is so important, and how to make sure you’re getting enough of it.

Your toothbrush is probably way germier than you know. Millions of bacteria can collect on the bristles, and those germs can ...

Dedicate the next 21 days to achieving your whitest smile ever. With help from Colgate’s pen, you’ll see sparkling results in ...

What’s the most effective at-home teeth whitening product? Shop Crest Whitestrips, Sensodyne toothpaste, whitening pens and ...

While beauty standards remain complex and culturally loaded, there is growing scientific support for the idea that consumers don’t just accept imperfection—they ...