But is there really anything hiding inside the Coca-Cola logo? Arguably the most famous soft drink logo of all time, the Coca-Cola logo as we know it first appeared in 1887. This week, several ...

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...