Cereal is a staple in most houses, whether it’s for a quick breakfast, a snack or the “I just need something crunchy” ...

As sales continue to erode, companies like General Mills and WK Kellogg want to revamp the category's image by tapping into health and wellness trends.

Texas Attorney General Ken Paxton announced that it had sent General Mills a Civil Investigative Demand as part of a new ...

AG Ken Paxton launches probe into General Mills for marketing cereals with artificial dyes as “healthy” Trix, Lucky Charms ...

Gain insights, see trends and get real-time updates when you securely link or manually add your brokerage accounts.