In the three months that Calvin Klein has had a presence on Tmall.com in China, more than half of traffic ... launch brands that tested a new mobile ad format from Tumblr that inserted a piece ...

who was buying not so much a pair of blue jeans as "Liz Claibornes" or "Calvin Kleins." A legendary 1980 ad campaign featuring then 15-year-old Brooke Shields in skintight designer jeans marked the ...