Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid ...

ServiceNow CEO Bill McDermott expects to find growth as a result of the Trump tariffs and moves by the Department Of ...

Outdated systems, over-engineered workarounds and a sea of templates – insurers need to rethink how documents are generated ...

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs ...

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to ...

Building a Customer Relationship Management (CRM) system from scratch is a major undertaking that can give your company a ...

When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant messages with ...

Generative AI got all the headlines last year. Now, something bigger may be brewing — and it’s not just about writing essays or generating fancy art. At Nvidia ’s GTC conference, CEO Jensen Huang ...

IBAC has launched a redesigned, interactive tech website to provide brokers with information, use cases, and benchmarks for ...

AI in all its forms will be a transformative force in the retail sector and Walmart CEO Doug McMillon is all for that.

A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut. The post HubSpot Marketing Hub is moving up to better serve larger marketing teams appeared first on ...

a CRM exists to monitor what is going on outside of the company with a company’s arguably most important resource (i.e., its customers). Example of ERM ExxonMobil (XOM) is a robust example of ...