At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

You don’t need a big budget to make a big impression ... These are the kinds of effective marketing campaigns that stand for something and stick with people long after they scroll past.

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving ...

In today’s highly competitive business environment, small businesses in the UK face numerous challenges, from limited marketing budgets to the struggle of reaching the right audience. However, one ...

It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is usually right. When you spend your budget in the wrong places, your campaigns ...

AI revolutionises marketing by accelerating processes without sacrificing quality. Generative and agentic AI enhance creativity and optimise campaigns, enabling deeper personalisation and efficiency.