At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving ...

In today’s highly competitive business environment, small businesses in the UK face numerous challenges, from limited marketing budgets to the struggle of reaching the right audience. However, one ...

AI revolutionises marketing by accelerating processes without sacrificing quality. Generative and agentic AI enhance creativity and optimise campaigns, enabling deeper personalisation and efficiency.

He credited studio marketing chiefs with steering big launch campaigns that worked ... The stakes for marketers have grown along with the budget — and the break-even targets — for studio ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each ...

This story was originally published on Marketing Dive ... the success of the brand’s 2024 “People are Good For You” campaign. “It's a great proposition to allow consumers to experience ...

Expert Consumers has recognized Meta Business Suite and Meta Ads Manager among the top social media marketing tools for 2025.

The popularity of the spinoff-spawning Paramount+ hit has contributed to a massive influx of people who are already straining ...