Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...

Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender influencer Dylan Mulvaney as one of the new faces of the beer company ...

Bud Light's sales fell up to 26 percent in the month following the social media ad. Heinerscheid took a leave of absence from Anheuser-Busch in April 2023—alongside group vice president of marke ...

Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.

The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now working for LIV Golf in a stunning turn of events. Alissa Heinerscheid ...

Alissa obviously made a mistake, but, frankly, I believe in second chances and am rooting for her,” the ex-colleague added. Frericks, author of the book “Last Call for Bud Light,” wrote that ...

Looks like the Saudis shopped the Bud Light fire sale ... mum about its decision to hire former Anheuser-Busch VP Alissa Heinerscheid, who has been working at the league in a “Team Business ...