More and more, we’re being asked to shape the culture of the companies we serve. That means our job isn’t just to build ...

Google's updated QRG now includes fake EEAT content and other deceptive practices, signaling the importance of authenticity ...

Here are some examples to consider: Photography: Authenticity portrayed through photos. These images can show your products, staff or scenes representing your brand’s lifestyle. Opt for visuals in the ...

These are examples of flexible work arrangements that ... A set of new Tripartite Guidelines on Flexible Work Arrangement Requests was released on Tuesday (April 16) by the Tripartite Workgroup ...

In an ideal world, Transparentem says brands would act to remediate regardless. Stauss points to German outerwear brand Ortovox as an example of a brand that took part in multiple working groups ...

It can be used, for example, on websites and relevant print materials to ... display and spacing as outlined in the UN Global Compact Brand Guidelines.

Create a brand guidelines document that details the stories you want ... “There is a clear correlation between our viral videos and sales. For example, in our first month of posting our viral videos ...

For example, if consumers prefer a generic product over a branded one, the brand is said to have negative brand equity. Such willingness to ignore the branded product might exist if a company has ...