Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

Graphics should incorporate the university’s color palette and other brand standards. Additionally, graphics should never replace university logo and must always be paired with a university logo.

Brand guidelines provide direction on messaging, look and feel, format, tone, and much more; but, at the same time, they need to leave room for creative freedom and the possibility for teams to adapt ...

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

Examples of additional elements include hamburger ... Option two: If the third-party platform isn’t capable of following the guidelines as stated, you should reach out to the CU Boulder Brand team to ...

A brand narrative is a concise, streamlined story that acts as the platform for an organization’s marketing and communications. A brand narrative is a not a script for you to repeat verbatim, but a ...