Agencies and consultants that work with brands say film projects have been canceled or put on hold because of tariff-related ...

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate ...

Working with an influencer or celebrity can help your brand reach its target audience, but it's crucial to protect your ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness truly means beyond just chasing eyeballs.

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

In today’s highly competitive business environment, small businesses in the UK face numerous challenges, from limited marketing budgets to the struggle of reaching the right audience. However, one ...

Manya Parakh, Senior Director, Streaming Monetization at Moloco, shares insights on streaming platforms turning into ad ...

Colgate-Palmolive maintained profitability despite inflation, with a 14.4% margin, and continued to invest in marketing and R ...

AD-ID announced a partnership with Comcast Technology Solutions (CTS), which develops products for advertisers.

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

The category defining ad campaign is part of an innovative shift in marketing strategy at Finance of America and is designed ...