Fashion and beauty products can also benefit from the ‘mystery.’ More retailers outside the toy business should adopt blind boxes to boost sales, as mystery collectibles continue to capture the ...

Surprise boxes, also called blind boxes, are nothing new. They originated in Japan in the 1980s as small, surprise-filled ...

McDonald’s outlets around the world recently released its highly anticipated Minecraft Movie Meal. The McDonald’s x Minecraft ...

Aggarwal adds that when purchasing a gift, the giver “wants to see happiness on [the receiver’s] face” as they open it.