Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Abduction” is a tiny movie about an extraterrestrial’s attempt to snag a bag of nacho cheese chips from a ufologist who’s ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Doritos Super Bowl commercial titled "Abduction" was the winner of a contest for creators to create a spot for the big game.

The winners of Doritos' "Crash the Super Bowl" contest have been announced and two friends are now $1 million richer.

Bradshaw and Norell have been named the winners of the Doritos Crash the Super Bowl Contest. The duo wins $1 million and an ...

Whether any of Sunday's commercials joined the ranks of the best Super Bowl ads ever can ... traveling solo for a long distance to save the day. Doritos' Super Bowl ad was the result of a fan ...

The stage is set for an all-out superstar showdown, and we’re not talking about the on-field action. With Super Bowl LIX ...

The stage is set for an all-out superstar showdown, and we’re not talking about the on-field action. With Super Bowl LIX ...

Doritos released a Super Bowl ad-before-the-ad featuring Chiefs stars Patrick Mahomes, Chris Jones, Creed Humphrey and Xavier Worthy purportedly choosing the brand's Super Bowl 59 commercial.

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social ...