Cereal is a staple in most houses, whether it’s for a quick breakfast, a snack or the “I just need something crunchy” ...

Who doesn?t love games on the back of cereal boxes? Leveraging the boxes for the ?power up? capabilities is a great way to track from purchase to usage.? Ms. Mills is not affiliated with General Mills ...

The back of the cereal box also includes a game that challenges "Friends" fans to "help Ross, Rachel and Chandler get the couch up the stairs in less than 30 turns." The cereal will be available ...