The report was based on data from a survey of 207 B2B marketing professionals in the United States. Some 54% of respondents say they expect their firm's marketing automation budget to increase ...

B2B marketers face mounting ... sharper strategies and smarter resource allocation to keep up. As inflation continues to impact business costs, marketing operations are also facing longer timelines.

Based on the market changes, 10Fold updated U.S. data and expanded on concepts introduced in 10Fold’s 2024 Marketing Spend ... a clear disconnect between budget allocation and business impact.