In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

From legendary trash talk to playing left-handed just for fun, the stories about Larry Bird are almost too crazy to believe.

In an unusual marketing move, Marvel Studios is rebranding "Thunderbolts*" under a new name that spoils the final scene of ...

As customer expectations continue to rise, the ability to adapt quickly and deliver value consistently will define the next ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

Kantar, a global platform specialising in marketing data and analytics, has appointed Andy Gallagher (pictured) as its new ...

spoiler-filled marketing push from the studio. In an unusual move, Marvel has started to rebrand its movie "Thunderbolts*" under a different name, "The New Avengers," just three days after it hit ...

Speaking at a media roundtable, GCPL Managing Director & CEO Sudhir Sitapati shared that the company has moved away from ...

Starz CEO Jeffrey Hirsch discusses plans for the 'Power' and 'Outlander' franchises and growth strategies after completing ...

Strategy shares were down 2.7% in Monday’s pre-market trading after gaining over 3% last Thursday ... He also runs a Bitcoin marketing agency, Bitgrow Lab, and he used to work at a Bitcoin VC fund, ...