The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Butterflies might get all the credit for being the pretty ones, but moths can definitely share the spotlight. Some of these ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

What are the 10 most colorful animals? We've done the research! Jump in to read about which are the ultimate colorful animals ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Many U.S. food companies are already reformulating their foods, according to Sensient Colors, one of the world’s largest producers of food dyes and flavorings. In place of synthetic dyes, food makers ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

Natural light is a mixture of multiple wavelengths and we perceive its variations as different colors. Given the overlap between the cones, no wavelength in the world stimulates medium cones alone.