Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

The Marketing AI SparkCast explores AI in marketing and how AI agents streamline analytics for smarter insights—no tech ...

But its real power lies in unlocking an agentic AI approach to marketing—being a force multiplier and driving business impact by enabling hyper-personalized customer experiences, automating end ...

Big questions. All worth returning to in future columns in The Drum. Tom Goodwin is a globally recognized expert in marketing trends, AI, and digital transformation. He is the founder of All We ...