Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

As agencies push forward, the real differentiator won’t be whether they use AI but how seamlessly they embed it into their ...

A reality where AI permeates all aspects of life is no longer a matter of if but when. According to the latest McKinsey The State of AI survey, organizations are increasingly redesigning workflows to ...

Accurate, timely, and connected data on key opinion leaders (KOLs) - encompassing their scientific and digital activities, ...

Data center customers and operators worry about their environmental impact, but few let the problem influence procurement ...

Generative AI presents game-changing opportunities to transform launch planning and execution. Its impact is being driven ... It can answer complex questions such as “What are the drivers ...

Machine learning is no longer just a tech buzzword. Businesses face constant pressure to stay competitive in an ever-changing digital environment. Many feel overwhelmed by the rapid pace of change […] ...

Organizers of several consumer boycotts that have been underway since early February say they are having an impact as ...

There are only four sustainable growth engines: performance marketing, virality, content, and sales. Most breakout companies ...