Havas Play bridges the gap between marketing and gaming culture to create immersive experiences that resonate with consumer ...

From corporate use to agents to bad actors, AI is having a huge impact on the corporate world and business owners need to be ...

Marketers are obsessed with hyper-targeting their advertising messages. But too much personalization can be a customer turnoff.

AI is increasingly becoming integral to the inventive and creative process across a wide range of industries. As Generative ...

Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.

That kind of deception is not just unethical, it's harmful: It misleads consumers, distorts the market, and erodes trust in AI technology and genuine AI innovations. AI-washing is a marketing strategy ...