Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.

Big questions. All worth returning to in future columns in The Drum. Tom Goodwin is a globally recognized expert in marketing trends, AI, and digital transformation. He is the founder of All We ...

Marketing still led the pack at 44 percent ... As for other parts of a solution provider’s business and the AI impact: In the latest survey, about 75 percent of responders said cloud services ...