The mood remains steadfastly optimistic at this year’s IAB NewFronts – despite the fact that 54% of marketers plan to reduce ...

Kenya’s shrinking ad spend reveals more than budget cuts, it signals fading business confidence and economic anxiety amid ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

Struggling Japanese auto giant Nissan issued a stark profit warning on Thursday, forecasting a huge loss of up to $5.3 billion in the 2024-25 financial year. One of the top 10 automakers by unit ...

A Former Soldier’s Story of Overcoming Challenges and Embracing a New Reality LOS ANGELES, CA, UNITED STATES, April 23, 2025 /EINPresswire.com/ -- “A Stroke – A Soldier’s Journey: My Story” is a ...

The analysts said Chinese e-commerce giants like Temu and Shein, core advertisers on Facebook and Instagram, are slashing U.S. ad budgets amid escalating trade tensions. Analysts warned that a ...

When it comes to advertising budgets, no single answer fits all situations. It depends on several things, such as industry, business size, objectives, and media used for advertising. Nonetheless, some ...

Budgets. You know you should have one, but if checking your bank account stresses you out, the idea of tracking your spending can seem like the worst way to spend an afternoon. But, one of the ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle ... 46% of marketers cite planned reductions in Linear TV budgets in favor of increasing programmatic CTV spend. • 54% ...

The information disclosed in this press release does not purport to be complete and is qualified in its entirety by reference to the Company's annual report on Form 20-F. The annual report ...