The small furry objects that are the focus of every tennis player's energy are spinning the stars at the ATP finals into a fury and leaving them deflated. "The balls are a big problem", said world ...

The ATP pros are a manly bunch, if that means anything; it looks like the hyped New Balls, please generation is here at last - although Safin and Haas were among the original suspects. The women ...

Little beats the popping sound and rubbery smell of a new tube of tennis balls — even if you're a leading Hollywood actor.

On the heels of the WTA Tour's makeover, the ATP Tour has made a massive brand shift by launching a new marketing campaign, "This is Tennis", aiming to encompass the non-stop action of the sport.