Backed by a $20 million seed round, Conifer's motor innovation could have a big impact on micro mobility. It all has to do with magnets.

A handful of engineers who worked at Lucid Motors and on Apple’s electric car project have launched a new startup that puts a fresh spin on electric hub motors. The new startup, called Conifer ...

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Elaphe was also a supplier of in-wheel motors for Lordstown Motors. In-wheel electric motors have a huge advantage over conventional drive units: they free up space that can potentially be used ...

The motor, and Conifer's approach to building it, helped it build out a $20 million seed round from a host of deep tech investors, including True Ventures, MaC Ventures, MFV Partners, and others.