“A great slogan doesn’t sell the product,” Cabaniss says. “It sells a feeling. ‘Just Do It’ sells courage. ‘Because You’re ...

Alex Mashinsky—the disgraced founder of the Celsius Network cryptocurrency bank who deceived hundreds of thousands into ...

It's quite the catchy slogan for the Fever, who are trying to make some noise in the 2025 WNBA season. After the reveal, ...

If you're a Pepsi person, you'll want to know how the soda got its name. The 125-year-old brand has a history you may not ...

Not wanting to get too personal, how’s your 401(k) doing? As with almost every action taken by any president of the U.S. or Congress in this century, there will be some who wildly applaud what ...

Purpose is the anchor that steadies people, strategies and relationships. When individuals and organizations align around ...

Dr. Mindi Summers, a professor in the university’s biological sciences department whose research focuses on urban pollinator ...

Julie Wainwright has taken two companies public, an incredible feat by any standard. Yet in her new memoir, "Time to Get Real ...

Jadon Johnson founded Athletic Businessmen, a Lafayette summer camp blending athletics and entrepreneurship. The camp teaches kids basketball skills alongside business concepts like branding and ...

Jake Canuso is best known for playing barman Mateo Castellanos on ITV's Benidorm but he looks completely different today.