For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite ...

MIAMI, April 30, 2025 /PRNewswire/ -- Analytic Partners celebrates 25 years with a new website announcing a renewed push to elevate MMM and MTA measurement programs to deliver Commercial Intelligence.

In a recent interview, Gregory Johnson, MD, CMO of UnityPoint Health, shared his health system's approach to achieving high-quality care. To promote high quality care, Johnson says, UnityPoint has ...

Pritika Shah has been elevated to Executive Vice President (EVP) and Head- Marketing & CSR at HDFC Life. She announced the news of her promotion through a LinkedIn post. “I’m happy to share ...

Bartaman Group has announced the appointment of Archan Sengupta as its new Vice President of Marketing & Sales. With over two decades of experience in the media industry, Sengupta brings a wealth ...

The reality is that both face-to-face and virtual marketing are essential components to any company's communications strategy. Here are some benefits of both approaches, plus an example of how they ...