Save guides, add subjects and pick up where you left off with your BBC account. Invention vs. innovation: Invention is creating something new; innovation is improving or commercialising it.

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Turkey is a fantastic product. Organizations need to start with a great product, which is why I chose turkey to explore one of the 4Ps: product. Yes, I agree Apple has a lot of great electronic ...