Once a promising idea is identified, the next step is to refine it into a clear, actionable concept with a compelling value ... and expand its customer base. The marketing plan should cover the 4Ps of ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Emirates has officially launched its first-ever travel store in Jakarta, marking a milestone in the airline's commitment to delivering world-class travel experiences to its customers in Indonesia.

“That term ‘clean energy’ is just a marketing term. There’s no clean energy. All energy sources involve trade-offs,” he continued. “Solar and wind take over 100 times more ...

Johnson & Johnson is a holding company, which engages in the research, development, manufacture, and sale of products in the healthcare field. It operates through the Innovative Medicine and ...