"The halo of Wrangler brings people into the brand," Kelleher says, "and that DNA is still in every other Jeep they sit in." How purple is your car brand? Jeep's appeal is so widespread ...

Jeep at the New York International Auto Show has shown off a revised version of its iconic Wrangler. The 2024 Jeep Wrangler doesn’t mess with the formula, instead subtly altering the off-roader ...