The Celestiq comes with 23-inch wheels and offers 90 different exterior color options. MUST CREDIT: Hannah Elliott/Bloomberg ...

With the Celestiq, Cadillac targets established ultra-luxury carmakers with a new EV that combines range and power with plenty of individualization options.

Pricing is as opaque as it is for a Rolls-Royce, with Cadillac so far revealing only that the base price is in the “mid-$300,000” space. We estimate it’s around $340,000.