Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Two startups team up to help brands target TV viewers based on what and where they buy. And TikTok remains in will-they-won’t ...

The killer application for generative AI tech in TV advertising right now is very simple: auto-creating videos that small and ...

Helen Havlak, publisher at The Verge, on how publishers should pivot in response to the dropoff in traffic from Google Search.

Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google search.

Morgan Pomish, head of innovation solutions at Digitas, on what brand leaders should consider before jumping on a tech ...

Advertisers’ primary goals are increasing sales, whether directly through performance-focused marketing or indirectly via brand-focused marketing. Whatever individual occupies the White House won’t ...

The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This ...

Contextual intelligence platform Precise TV announced a $26 million investment from UK-based private equity investor LDC.

AdGood, a nonprofit that helps other nonprofits access streaming media, officially launched during CES in Las Vegas this week ...

Disney releases Disney Compass to give buyers quicker and more direct access to data from Disney's identity and measurement ...