Throughout the country, independent toy retailers are preparing for Neighborhood Toy Store Month (NTSM), the annual ...

Lifestyle brand Miniso has unveiled an exclusive Harry Potter collection with over 500 products and a special pop-up in Hong ...

Crayola Studios and Hallmark are celebrating Rainbow Brite’s 40th anniversary by relaunching the pop culture icon with a new ...

PMI is throwing on the gloves to create a toy line inspired by the mixed martial arts action of the UFC. In a deal brokered ...

Naruto Shippuden becomes More Than Meets the Eye with a new Transformers collaboration with Hasbro. Full set now on preorder ...

From The Toy Book’s LA Fall Toy Preview issue comes an assortment of 21 great finds that are haunting retailers for a limited ...

Thrilljoy is founded by two Funko alums — former CEO Brian Mariotti and former SVP of Licensing and Emerging Brands Dolly ...

Last month, The Toy Book exclusively revealed that The Loyal Subjects (TLS) and Hasbro inked a deal to revive numerous ...

Hot Wheels and Formula 1 (F1) have put the pedal to the metal with a unique collaboration. The brands have joined forces to ...

SEVEN aims to redefine the concept of entertainment with the inclusion of e-karting experiences to six of its recreational ...

MAGNA-TILES is entering year two of its partnership with AdoptAClassroom.org, and its latest education advocacy initiative is ...

The company’s new mission statement: “To bring more moments of highest quality, hand-crafted, active, face-to-face fun to more people worldwide.” ...