“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou’s powerful words will resonate with anyone ...

On this episode of the AW360 Podcast, we sit down with Eric Weisberg, Global Chief Creative Officer at Havas Health Network, to explore the creative awakening transforming health and wellness ...

In the not-so-dim-and-distant past, if you wanted to discover the best brunch spots in town, a quick Google search would provide you with the answers. Keywords, meta tags, optimised headers, ...

In the IT world, there was once a saying: “No one ever got fired for buying IBM.” Today, in media buying, the same could be said for social: “No one ever got fired for buying social.” It’s the default ...

March Madness just wrapped with the men’s tournament seeing massive increases in viewership for the Final Four, while the women’s tournament saw declines from last year’s historic highs. The sizable ...

Winning a pitch is great. But if that’s the only way your agency secures new clients, you’re playing a high-risk game. The reality is, by the time a brand invites an agency to pitch, the ...

In 2024, artificial intelligence profoundly changed the way advertisers approach their craft. No longer just a tool for speeding up processes or automating tasks, AI became a central player in shaping ...

In the corner of a bustling open-plan office, a stack of brand guidelines sits gathering dust. Across the room, the product team debates the next big feature release, while sales maps out its strategy ...

Bias is implicit within our complexly integrated socio-cultural structures. From gender divisions to the enduring legacy of racial segregation, fears surrounding sexuality to generational assumptions.

Hotels.com recently teased that something big was coming via TikTok this April — and that something, as it turns out, is a brand-new mascot named Bellboy. Bellboy has more than a few titles associated ...

Q: Perhaps MGID’s most remarkable feat is that it is a Ukrainian-founded company that has remained in operation throughout the Russian invasion. You’re in Kyiv at the moment; what’s it like working ...

In the race to attract advertisers and drive revenue, open web publishers face a sprint. Having long faced tough competition with social media platforms for transparent performance and scale, retail ...