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He’s just Ken: LeBron James becomes first pro male athlete Barbie doll as Mattel bets on adult customersThe movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week.
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NBC Los Angeles on MSNLeBron James teams up with Barbie for new Ken dollLeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.
LeBron James, who has been dubbed “King James” and “the Greatest of All Time,” is many things: an NBA living legend, an Olympian, a husband, a father, a style king, and now a Ken doll.
Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...
Barbie has announced that LeBron James is the first athlete to have a Ken doll. Mattel, the parent company that owns Barbie, released photos of its new doll in the likeness of NBA legend ...
Mattel, the makers of Barbie, announced on Wednesday that the Los Angeles Lakers superstar will be the first professional athlete to get his own Ken doll in his likeness. James will become Mattel ...
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