Far from the missile strikes and drone combat that grabbed the world’s attention, ordinary Kashmiris suffer the heaviest toll of India and Pakistan’s confrontation.

Tensions between India and Pakistan remain high days after Delhi launched airstrikes at its neighbor, sparking tit-for-tat military action from both sides and widespread confusion as competing claims and disinformation spread online.

Shopkeepers wait for customers at the main bazaar, a day after the ceasefire between Indian and Pakistan was announced, in Jura, near Line of Control, in Neelum Valley, a district of Pakistan’s administered Kashmir,