Meet Verdoie, a new luxury Parisian beauty brand that puts mushrooms in the forefront of its formulas. This moisturizing ...

Drugstore aisles are lined with hundreds of beauty products that promise transformational results—but which ones are actually worth it? We spent months swatching, testing, and reviewing the best ...

Calling all beauty product junkies! That's all women, right? A girl can never have too many cosmetics to try and here at HELLO! we have the lowdown on this season's best beauty products ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, according to Ad Age. These ads didn’t just stand out ...

But, sometimes, no matter how many hydrating formulas you slather on your face or body, your skin can still feel parched (and that's coming from a beauty editor who tests products for a living).

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...