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New Starbucks CEO Brian Niccol was already worried about high prices. Now tariffs have suddenly added a bitter ingredient to his plans
Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back ...
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Brian Niccol is shaking up Starbucks. Here's how he became one of the biggest names in the restaurant industry.
Brian Niccol is making some big changes at Starbucks. It's hardly his first time attempting a turnaround at a fast-food chain ...
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Starbucks’s New CEO Brian Niccol Wants to Turn the Company Back into a Growth Stock, and 300% Growth Shows Customers Already Love His ‘Back to Starbucks’ Plan
Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...
Starbucks makes shocking pricing move customers will love
Related: Starbucks removes fan favorite item, customers are shocked. President Trump announced in February that he would ...
Starbucks launched a line of Singaporean drinks and treats. I'm a local, and I put the menu to the test.
As a local, I was a fan of the new flavors — the Black Sesame Frappuccino and the coffee-tea hybrid Yuan Yang drink were both ...
Brewing Caution: Jefferies Warms Up To Starbucks With Tepid Upgrade
Jefferies upgrades Starbucks to Hold with a $76 price target, citing a more reasonable valuation and ongoing turnaround ...