Aptly named Evil Grimace, Ronald McDonald's enemy had an insatiable ... televised glory until the start of the new decade. A 1986 commercial tells the story of Birdie, the Early Bird's arrival ...

The purple character started off as a milkshake thief but eventually turned into a good guy and became friends with Ronald ... Memphis Commercial Appeal: What happened to McDonald's Grimace ...

Unlike past McDonald’s mascot campaigns, Grimace’s recent one seem calculated to appeal to the humor of Millennials and Gen Z rather than to recruit child customers. Ronald fans should not ...

Grimace, Birdie the Early Bird, and The Fry Kids. However Ronald's reign came to an end when McDonald's told customers that he would be taking a hiatus in response to a rather disturbing social ...

Here's how it happened. What even is Grimace? Grimace is one of McDonald's hype house of mascots, which includes Ronald McDonald, Mayor McCheese, The Fry Kids and Birdie the Early Bird.

Months after asking for McDonald's to bring fan-favorite character Grimace back, Ryan Reynolds helped bring him to life in a Super Bowl commercial Dave Quinn is a Senior Editor for PEOPLE.

McDonald’s began phasing out McDonaldland characters — Ronald McDonald, Grimace, the Hamburglar, Sundae, Officer Big Mac, Mayor McCheese, Captain Crook, the Professor, and Birdy the Early Bird ...