A few percentage points of difference in turnout by gender or education can produce very different results, both in election polls and in elections themselves.
Abortion has emerged as the most important issue in the November election for women under 30, according to a survey by KFF — a notable change since late spring, before Vice President Kamala Harris entered the presidential race.
Major election polls got it wrong in 2016 and again in 2020. The fault lies with the complexity of the American system and also with certain shortcomings of the polling institutes themselves.
While Harris has a slight lead nationally, there's no clear leader in the seven swing states likely to decide the election.
A new Wall Street Journal poll has found little separation between former President Trump and Vice President Kamala Harris in seven battleground states, prompting a Democratic pollster to say that the 2024 election "really could not be closer.
The question of who represents change is critical to voters in this election. Exactly what "change" means can vary.
Abortion has emerged as the most important issue in the November election for women under age 30, according to a new survey by KFF published Friday.
A big Trump lead in the state paradoxically adds to evidence of a smaller Electoral College edge for him. And a choice by pollsters may be causing them to miss state shifts.
New polling from NBC News shows a historic gap in support between men and women for the presidential candidates. Democratic strategist Don Calloway and Republican strategist Susan Del Percio discuss the gender gap,
Former President Donald Trump is outperforming Vice President Kamala Harris among Hispanic male voters, according to an AP/NORC poll released
As the presidential election inches closer, abortion access is steadily becoming a more important issue for American voters, especially among young women. KFF poll findings released Friday