Netflix paid $150 million to air two NFL games exclusively on the streaming platform on Christmas Day and it yielded record-breaking viewing figures.

It was the most-watched Christmas Day NFL game on record (since 2001) among the 18-34 demo, with 5.1M tuning in. Watch on Deadline Netflix didn’t give an updated total for Beyoncé‘s halftime ...

The Christmas Day games marked the first installment of a three-year deal between Netflix and the NFL for holiday viewing. They aren’t the only high-profile sporting events coming to the ...

Netflix's earnings report sent its stock surging — and made it a bit more clear how sports content impacts the company's ...

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each ...

YouTube has achieved a record share of the US streaming audience in December with 11.1% of TV watch time, according to The ...

On top of a 7.6% increase in November, streaming viewership climbed another 9% in December and the category secured a new ...

Netflix continues to expand its library of football related content as the NFL proves to be best for business in the world of ...

Despite such a record-breaking qurater for Netflix, the company is reportedly preparing to increase the price of its "most ...

Netflix is expected to report strong earnings fueled by advertising revenue and a robust content slate, driving subscriber ...

Beyonce's NFL Christmas halftime show on Netflix broke records, surpassing Donald Trump's inauguration viewership.

Streaming as a viewing category leveled up again in December, according to Nielsen’s monthly Gauge report, rising 9% over the ...